Beyonce's Heat Fragrance Is Burning Up The Retail Counters


Pop diva, Beyonce, is one of the many celebrities who have decided that a fragrance was one of the ways they should monetize their brand. Halle Berry, Kim Kardashian and others of the same ilk are attempting to do the same thing. However, the big separator between Beyonce and the rest of the copy-cats is the MONEY! Beyonce's Heat fragrance has brought in over $3 Million in its first month of existence. According to one mag:

" Beyonce's first fragrance Heat, launched last month exclusively at Macy’s, has been setting sparks off the shelves with its scorching success. Not only did the signature scent nab the honor of being the number one brand at Macy’s, but it has already sold around $3 million in its first month out — 72,000 bottles alone in a single hour during an in-person N.Y.C. appearance by the star, according to WWD. The fragrance–a mix of magnolia, neroli and blush peach scents–retails for $39-$59. "


WOW! Beyonce's Heat is burning up. $3 Million here and another $3 Million there and soon you start making some real money :).

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